AC Milan
We are the first team in the digital field

On July  1st 2016
ID-ENTITY contributed to the Milan Media House birth

Starting that day, we have been closely working with marketing and AC Milan staff to design and produce original digital content.
Starting that day we have been closely working with marketing and AC Milan staff to design and produce original digital content.
The Milan Media House
We have set a real creative laboratory, able to engage, retain and produce cross-media revenues, eliminating the gap between the club and fans. The editorial projects are not aimed exclusively at football fans but involves all the people and companies interested in AC Milan as a world-leading brand.
Day by day
Ensuring the best customer experience for over 82 million fans worldwide, we create dozens of contents every day, thousands every year.
Only in 2018 we produced
281 video recordings
1.890 visuals
1.740 videos with editing feeds
1.580 motion graphics contents
389 video interviews for around 1,450 hours of video footages
10.344 post-produced pictures
21 sponsor's branded content
NEW SEASON,
NEW STYLE

We have developed new guidelines and set the layout master for an effective and memorable brand identity on all communication channels.

Match program

A multimedia magazine browsable by mobile and designed for entertaining and involving the San Siro Stadium fans while they are waiting for the match. Through a QRCODE, present on the maxi screens and on the billboards at the stadium, it’s possible to read curiosities and interviews about the team, accessing special contents and the AC Milan playlists.
Check it out
Work